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Keep Your Pants On…Unless You Don’t Want To is a light-hearted campaign to bring awareness to the issue of diarrhea in people living with HIV/AIDS (PLWHA). The campaign was launched to the 10,000 participants in the LA AIDS Walk held in Los Angeles on Oct 15th. The campaign then moved to Palm Springs Gay Pride Weekend (11/4-5). Attendees are encouraged to use hashtag #KeepYourPantsOn when posting their photos and videos to social media. The campaign integrates live events with social media on Twitter and Facebook (@napopharma). Not only does this campaign raise awareness, but it is also intended to engage PLWHA to discuss an embarassing topic in a fun and lighthearted way.
AIDS walk NY